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ReplyFast terms of service (draft)

Status: draft for pilots. Not legal advice. Replace bracketed fields before the first paying customer.

Provider: Finan Weldemikael trading as ReplyFast ("we", "us"), London, UK.
Client: the tradesperson or firm buying or piloting the service ("you").

Last updated: 12 October 2026.

1. The service

ReplyFast provides missed-call and enquiry text-back for your business: automatic SMS to people who contact you, urgency flags, and a simple lead list. Features during a free pilot may be limited (including dry-run / demo mode that does not send real SMS).

2. Pilot and paid plan

• 14-day free pilot unless we agree otherwise in writing.
• Free 14-day pilot, no card needed. Then £29 per month, no contract, cancel any time, fair-use SMS bundle as described on the order or invoice.
• Setup fees, if any, are agreed up front (often waived early on).
• Prices include VAT only if we say so on the invoice.

3. Your responsibilities

• You keep your existing public phone number and set call-forward-on-no-answer (or equivalent) as we advise.
• You are responsible for how you use leads and for complying with PECR, UK GDPR, TPS/CTPS and advertising rules when you market to people.
• You must not use ReplyFast for unlawful, abusive, or spam messaging.
• You confirm you have a legitimate reason to text someone who just called you or submitted an enquiry.

4. Our responsibilities

• We will use reasonable skill and care to run the service.
• We do not guarantee every carrier will deliver every SMS, or that every missed call will forward correctly (networks vary).
• Planned maintenance or provider outages may interrupt the service; we will minimise disruption where we can.

5. Data processing (summary)

For callers and website enquirers, you are the controller and we are your processor. We process phone numbers, names and messages only to provide ReplyFast for you, as described in the privacy notice.

We will:

• process that data only on your documented instructions (including these terms and the product settings);
• keep it confidential and use appropriate security;
• use sub-processors needed to run the product (hosting, SMS, payments) and keep a reasonable list on request;
• help you with data-subject requests and breaches where the issue involves our systems;
• delete or return caller/enquirer data within 90 days after your account ends, unless law requires longer retention;
• not use caller data for our own marketing.

A longer DPA can replace this clause if you need one.

6. SMS costs and fair use

Outbound SMS is charged by the provider. The monthly fee includes a fair-use bundle; heavy use may need a top-up or plan change, which we will flag before charging extra where practical.

7. Intellectual property

You keep your business name, branding and customer relationships. We keep the ReplyFast software, docs and branding. You get a limited licence to use the service while subscribed.

8. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, fraud, or other liability that cannot be limited by law.

Subject to that, we are not liable for lost jobs, lost profits, or indirect loss, and our total liability for a claim is capped at the fees you paid us in the 3 months before the claim (or £29 if you are still on a free pilot).

9. Cancellation

Either party can cancel with effect at the end of the current paid month (or immediately during a free pilot). We may suspend or end the service for non-payment, abuse, or legal risk.

10. Governing law

These terms are governed by the laws of England and Wales. Courts of England and Wales have exclusive jurisdiction.

11. Contact

[Add support email before go-live.]